‘Can't retail be more creative?’ asks Magma. A cardboard wonderland filled with everything from stationary, lighting, small furniture, jewellery and accessories to posters, prints and homewear. A toy shop for adults, in other words.

16 Earlham Street WC2
Tel: +44 (0)20 7240 7571

This quirky area of Covent Garden, where (you guessed it) seven roads converge around a pillar bearing six sundials, is full of arty shops, cobbled streets and hidden alleyways, with some fine theatres, hotels, restaurants and pubs. www.sevendials.co.uk

Tube: Covent Garden

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Seven Dials


Find ‘cute gifts, stationery, clothing and sweets in this super cool shop for lovers of cute and kitsch. Bags, tea sets, towels, note books and more, with everything covered in Japanese prints and quirky graphics. Hello Kitty and Moomin fans won’t want to leave it.

14a Thomas Neal Centre WC2
Tel: 020 7240 0097

Tatty Devine

Tatty Devine sells original art jewellery handmade here under principles of fairness and fun by designers Harriet Vine and Rosie Wolfenden. Bright acrylic shapes are the signature style, but they also explore textiles, reclaimed wood, leather and veneers.

44 Monmouth Street WC2
Tel: +44 (0)20 7836 2685

Bead Shop

Over 5,000 different types of beads from all over the world. The Store was founded in London in 1978 and began the concept of open-display bead stores. It sells beads made from glass and semi-precious stones among many other interesting materials.

21a Tower Street WC2

Tel: +44 (0)20 7240 0931


If you are looking for a unique or unusual - rare, vintage or the very latest trainer - this is the place to look. Nike, Reebok, Adidas, Puma and New Balance are among the big names in stock, with a casual clothing range to match the individualistic style.

37a Thomas Neal's Centre WC2
Tel: +44 (0) 20 7379 9768

Poste Mistress

Ultra edgy shoe store for foot fetishists with shoes from the top designers such as Vivienne Westwood and Dries Van Noten as well as new up and coming designers. Find rare Japanese brands, limited edition trainers and old school sneakers, too.

 61-63 Monmouth Street WC2
Tel: +44 (0) 20 7379 4040

Dress Circle

‘The best showbiz shop in the world’ specialises in West End and Broadway musicals, with a massive collection of CDs, tapes and records of musicals. You will find stage musicals, cabaret, nostalgia, soundtracks, karaoke, comedy and big bands.

57-59 Monmouth Street WC2
Tel: +44 (0)20 7240 2227

Fopp Records

One of the biggest distributors of vinyl in the UK, Fopp also stock a range of specialist books and CDs as well as a variety of DVDs and travel guides. Bargains and friendly staff encourage browsing and you never know what you might stumble on.

144-146 Shaftesbury Avenue W1
Tel: +44 (0)20 7379 0883

Monmouth Coffee Company

Some say this is the best coffee in London and it’s certainly in the best one. This is a coffee lover’s paradise with a ‘wine’ list of different producers. Smell the coffee, nibble a pastries or buy some handmade chocolate truffles to take away.

27 Monmouth Street WC2
Tel: +44 (0)20 7379 3516

Souk Medina

This atmospheric candle-lit Moroccan restaurant transports you to North Africa as soon as you walk inside, with authentic decor, smells of spices and mint and cuisine. Belly dancers and music add to the appeal, though it can be crowded.

1a Shorts Gardens WC2
Tel: +44 (0)20 7240 1796